Marketing Analytics Courses

The Digital Marketing Revolution

413 reviews

Explore the impact of the digital revolution on marketing with this 4-week course from the University of Illinois. Learn to navigate both analog and digital worlds, with hands-on exercises and case studies.

• Coursera
• 1 day 1 hour 55 minutes
• On-Demand
• Free Online Course (Audit)

Marketing in a Digital World

595 reviews

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

• Coursera
• 1 day 4 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Marketing Digital: Content & Community Manager

272 reviews

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados.

• edX
• 5 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Panjab University Chandigarh;  CEC

Digital Marketing

539 reviews

A course on Digital Marketing has been designed which aims to build the conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in a globalized environment. The target audi…

• Swayam
• 15 weeks
• 20th Jan, 2024
• Free Online Course

• Best of All Time

Marketing Analytics

12 reviews

Learn to interpret consumer data, optimize marketing campaigns, and predict outcomes with this 5-week course from the University of Virginia.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Foundations of marketing analytics

752 ratings at Coursera

Learn to apply statistical techniques to business contexts, particularly marketing, with ESSEC Business School's 5-week course. Gain skills in segmentation, scoring models, and customer lifetime value analysis.

• Coursera
• 5 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Digital Marketing Analytics in Theory

35 reviews

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

• Coursera
• 20 hours 38 minutes
• On-Demand
• Free Online Course (Audit)

The Analytics Edge

80 reviews

Through inspiring examples and stories, discover the power of data and use analytics to provide an edge to your career and your life.

• edX
• 13 weeks, 10-15 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Google Analytics for Beginners

91 reviews

Google's beginner course on Google Analytics, teaching account creation, tracking code implementation, data filtering, report navigation, and goal setting.

• Independent
• On-Demand
• Free Certificate

Digital Marketing Analytics in Practice

23 reviews

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digita…

• Coursera
• 20 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

University System of Maryland;  University of Maryland

Marketing Innovative Products and Services

74 reviews

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

University of Pennsylvania;  Wharton

Introduction to Marketing

71 reviews

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Marketing Analytics

53 ratings at FutureLearn

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

• FutureLearn
• 5 weeks, 2 hours a week
• On-Demand
• Free Online Course (Audit)

Digital Marketing Analytics: Tools and Techniques

6 ratings at edX

Learn to leverage big data for actionable insights with the University of Maryland's 4-week course. Explore AI, machine learning, and digital marketing analytics tools for effective decision-making.

• edX
• 4 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Unsupervised Text Classification for Marketing Analytics

Learn unsupervised deep learning for marketing analytics with real-world datasets and Python tutorials in a 5-week course by University of Colorado Boulder.

• Coursera
• 13 hours 26 minutes
• On-Demand
• Free Online Course (Audit)