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Lydia Grachyova

Lydia Grachyova
USA
Marketing, Fashion, Linguistics, Communications, Liberal Arts

Marketing in a Digital World

Written 3 years ago
I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
My rating
Lydia Grachyova is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.

An Introduction to Consumer Neuroscience & Neuromarketing

Written 3 years ago
This was an interesting course with a great potential. However, it was poorly organized and structured. Video lectures could have used more in-depth information on the topics, and interviews with the experts could have been organized better into different sub-sections.

The worst part was the way staff managed this course. Half of the time they were unavailable to answer questions and concerns. They assigned the written assignment one week late so it fell on holiday season, and people had to complete it during Christmas time. At the same time, staff was not available to answer any questions and concerns in a timely manner. When they came back from their holiday vacation, they only addressed couple of issues and ignored most of complaints.

Written assignment was administered poorly as well. Students could only give grades without any kind of written feedback or explanation. So I don't even know what I missed in my answers since I never got any feedback. Also, we had to answer two questions out of three which created lots of confusion during peer review process. Many people didn't know how they supposed to grade the unanswered question since we had to assign it a grade to get credit for the peer review. Since staff was on vacation at the time, we only got answers at the end of the peer review process, and some people missed an announcement on how they should grade they unanswered question.

Then the biggest disappointment happened. Some people complained about plagiarism. Due to their complaints and the fact that some people gave high grades to unanswered question, staff decided to regrade all written assignments themselves. As a result, lots of people lost points and were unable to receive a statement of accomplishment or certificate or distinction. Worst part, staff did it behind our backs without notifying us about their intentions. They just made an announcement after the fact and closed down the course immediately without responding to any complaints. Who does that? This was so unprofessional on so many levels and very disappointing since this course came from a respectable and well-known institution. I understand that they had legitimate reasons to regrade the written assignment but they had to let people know about their intentions prior to regrading. As you can see, the organization of this MOOC was sub-par which is sad because it was such an interesting subject.

Anyways, to conclude my rant I have to say that you should check out this course if you're into marketing or neuroscience if or when it's offered again but don't pay for the certificate or invest too much time into it.
My rating
Lydia Grachyova partially completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

Management of Fashion and Luxury Companies

Written 3 years ago
My rating
Lydia Grachyova completed this course, spending 3 hours a week on it and found the course difficulty to be easy.

Introduction to Marketing

Written 3 years ago
Great course! I recommend it to everyone who wants to learn about marketing. I was taking this MOOC when a friend of mine was enrolled in intro to marketing class in an actual university. In the end, I learned more about marketing than he did in his class at the respectable university with higher attendance fees.

Whether you just want to audit this course or receive a verified certificate, this MOOC has great value for money. It's well-taught and well-organized, you will like it!
My rating
Lydia Grachyova completed this course, spending 3 hours a week on it and found the course difficulty to be medium.

Advertising and Society

Written 3 years ago
I am taking an actual advertising class at the real college right now, and I have to say that knowledge that I gained after taking this MOOC really helps me.

This class offers a critical and analytical take on advertising and its history. It's like a film history class but on advertising. The professor is very knowledgeable on this subject, and delivers the content well.
My rating
Lydia Grachyova completed this course, spending 2 hours a week on it and found the course difficulty to be easy.

Content Strategy for Professionals: Engaging Audiences

Written 3 years ago
My rating
Lydia Grachyova audited this course.

Miracles of Human Language: An Introduction to Linguistics

Written 3 years ago
My rating
Lydia Grachyova audited this course, spending 2 hours a week on it and found the course difficulty to be medium.

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