Do not expect any quantitative material in the lecture videos despite the "analytics" in its title. If you don't, then this course will provide you with a good overview of customer analytics, including terminology and intuition. Despite the fact that I was looking for a quantitative course, I really enjoyed it.
For those interested in the probabilistic models behind the material covered, you will be provided with a link to a scientific paper (Customer-Base Analysis in a Discrete-Time) which describes the model in details. Above that it provides a detailed instruction for implementing it in both Excel and Matlab. This is a valuable paper.