This is a great course for anyone interested in understanding how Marketing is adapting in the increasingly Digital World that we live in today. It combines the latest research both within the Marketing and Technology fields together with fundamentals and theory of Marketing as we knew it, introducing new digital concepts.
The professor and his contributory team, were extremely engaged throughout the course with the students and his experience and great teaching qualities have successfully brought this course to life through a variety of mediums: video lectures, quizzes, assessments, views from members of the digital generation, case studies and practical exercises from real cases, access to great resources like Harvard Business Review, MIT and excerpts from other eminent professors discussing how their latest research impacts Marketing.
Thoroughly enjoyed the course! Highly recommended.