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FutureLearn

Introduction to Big Data: Aligning Strategy, Analytics, and Operations

Nottingham Trent University via FutureLearn

Overview

Use big data solutions to gain a competitive advantage

Many firms that implement big data solutions fail to realise the full value from their investments and how to use it for a true competitive advantage.

This three-week course from Nottingham Business School is designed to provide you with a playbook to help you set up or improve your organisation’s big data solutions.

You’ll be guided through the steps of creating a big data strategy, looking at how to establish an analytics capability that can scale as the business needs to change. You’ll also address any organisational impacts of introducing big data solutions.

Unpack big data concepts

You’ll start by delving into the fundamental concepts of big data to gain a thorough understanding.

Through interactive activities and engaging materials, you’ll discover the five Vs of big data and the challenges and opportunities they present for organisations.

Explore big data analytics

Next, you’ll delve deeper into big data analytics. You’ll examine real-world examples of how big data adds value across various industries, from business and finance to healthcare and science.

This exploration will arm you with the tools and techniques to develop strategic frameworks for leveraging big data effectively. You’ll also understand the best practices for building a data-driven organisation.

Learn how to measure organisational performance

Finally, you’ll explore the organisational impacts of introducing big data solutions, including information governance, data quality, and security considerations.

You’ll learn how to measure organisational performance and address ethical, privacy, and security issues associated with big data.

By the end of the course, you’ll have the knowledge and skills to build and scale big data solutions effectively, driving value and innovation within your organisation.

This course is designed for middle or senior managers looking to develop big data solutions.

Syllabus

  • Big Data and its Benefits
    • 1. Welcome
    • 2. Overview of Big Data Concepts
    • 3. Where Big Data Can Add Value to Organisations (1): Examples
    • 4. Where Big Data Can Add Value to Organisations (2): Strategy
  • Creating a Big Data Strategy
    • 1. Tools and Techniques for Developing a Big Data Strategy (1)
    • 2. Tools and Techniques for Developing a Big Data Strategy (2)
    • 3. Setting up a Big Data Analytics Capacity (1)
    • 4. Setting up a Big Data Analytics Capacity (2)
  • Operationalising Big Data Solutions
    • 1. Organisational Impacts of Introducing Big Data Solutions (1)
    • 2. Organisational Impacts of Introducing Big Data Solutions (2)
    • 3. Governance - Ethics, Privacy and Security Issues Associated with Big Data (1)
    • 4. Governance - Ethics, Privacy and Security Issues Associated with Big Data (2)

Taught by

Mel Bull

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