Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to: Maximize opportunity for ROI and target spend through automated bid strategies. Leverage your own business data to streamline and automate your Search program. Expand your measurement to social campaigns and engine tracking to consolidate reporting and avoid duplicating conversions data. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Use Bid Automation in Search Ads 360: Search Ads 360 bid strategies optimize your advertising spend across supported search engine accounts. Furthermore, make sure you reach your target audience by monitoring the performance of keywords and product groups, evaluating and adjusting your bid strategy reporting and performance, and using Google auction-time bidding.
- Measure Bid Performance in Search Ads 360
- Activate Google Auction-Time Bidding
- Manage and Optimize Ads in Search Ads 360: Automatically generate Search campaigns and other items with feeds, and set up reports to match your organization's needs. Leverage your business data to streamline and automate your Search program with Search Ads 360.
- Use Inventory Management in Search Ads 360
- Use Your Business Data in Search Ads 360
- Measure and Analyze in Search Ads 360: Expand your measurement to social campaigns and engine tracking to consolidate reporting and avoid duplicating conversions data in Search Ads 360. Use data-driven attribution models to analyze and effectively expand your campaigns by applying custom Floodlight variables or by integrating Search Ads 360 with Google Analytics.
- Expand Measurement in Search Ads 360
- Gain Insights with Floodlight Variables
- Use Search Ads 360 and Google Analytics
- Use Data-Driven Attribution in Search Ads 360
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
