This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
The knowledge gained in this Specialization will prepare you to create new business strategies using data, participate in conversations about analytics, transition to a new career, or improve your own business. You will also have a strong foundation for further study related to analytics and big data.