This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a complete strategic plan for an existing business or a venture of your own. Top-rated Capstone Projects will be reviewed by Professors Michael J. Lenox and Jared D. Harris and as many as 50 top Specialists in Business Strategy will have their application fees to Darden waived.

Incentives & Benefits

As many as 50 top Specialists in Business Strategy will have their application fees to Darden waived.
Fee Waiver Information.
After completing your Capstone Project, you will have applied the basic frameworks and skills in business strategy to a real-world strategic analysis. In addition, top performers in the specialization will be eligible for a waiver of the application fee to the University of Virginia Darden School of Business ($250). In order to receive this waiver, you must also meet all eligibility requirements for the admissions process. You can learn more about Darden’s requirements for admission here: https://www.darden.virginia.edu/mba/admissions/requirements/

What You'll Learn

• Conduct a strategic analysis
• Make recommendations for firm positioning and value creation
• Analyze a firm’s market position and capabilities alongside industry dynamics

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