To support our site, Class Central may be compensated by some course providers.

  • Provider Coursera
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language Chinese
  • Certificate Paid Certificate Available
  • Effort 5-6 hours a week
  • Start Date
  • Duration 4 weeks long

Taken this course? Share your experience with other students. Write review

Sign up to Coursera courses for free Learn how

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

Taught by

Barbara Kahn, Peter Fader and David Bell

Related Courses

Review for Coursera's 市场营销概论 (中文版)
3.0 Based on 1 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 100%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Cynthia C
3.0 a year ago
Cynthia audited this course.
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.