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Entrepreneurship 1: Developing the Opportunity

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera

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How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

Taught by

David Bell, Ethan Mollick, Laura Huang, David Hsu, Karl T. Ulrich, Lori Rosenkopf and Kartik Hosanagar
Cost Free Online Course (Audit)
Provider Coursera
Language English
Certificates Paid Certificate Available
Calendar 4 weeks long
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Reviews for Coursera's Entrepreneurship 1: Developing the Opportunity
4.3 Based on 4 reviews

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  • 4 stars 75%
  • 3 star 0%
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4.0 2 years ago
by Omar F. completed this course, spending 1 hours a week on it and found the course difficulty to be very easy.
Background: I have worked at a startup for the past 3 years, so I was already familiar with some concepts.

Content: the content is not difficult. In general, they are teaching you things that you must do to be successful at a startup, but nothing they teach will guarantee success. That's the difficulty of entrepreneurship. The key value of this and many other courses is to give you a framework of reference to use to brainstorm and evaluate new venture opportunities. It is very valuable to be able to draw from the professors' experiences when doing this.

Difficulty: easy.
Was this review helpful to you? Yes
4.0 2 years ago
by Pallavi Gupta completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
it was a great course and there were lots of new things to learn in it.Also easy to understand and very interesting.
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5.0 2 years ago
by Khadda completed this course.
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4.0 2 years ago
by Pedro Teixeira completed this course.
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