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Entrepreneurship Strategy: From Ideation to Exit

HEC Paris via Coursera

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  • Provider Coursera
  • Subject Entrepreneurship
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

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Overview

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This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Taught by

Ambroise Huret

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Review for Coursera's Entrepreneurship Strategy: From Ideation to Exit
3.0 Based on 1 reviews

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Anonymous
3.0 2 months ago
Anonymous is taking this course right now.
I would like to follow this course to develop my skill on business entrepreneurship for my future to do something to the people who need to develop their business. I will practice this course to any business training.
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