Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

Create Compelling Business Cases

Coursera Instructor Network via Coursera

Overview

In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful. By the end of this course, you’ll be able to: • develop a clear and compelling narrative for a business case • identify the key elements of a business case • perform basics of financial analysis, including the concepts of ROI and payback period • demonstrate an understanding of risk assessment and management • explain the importance of ethical considerations in developing a business case

Syllabus

  • Developing a Business Case Study
    • In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis.

Taught by

Joe Cooke

Reviews

Start your review of Create Compelling Business Cases

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.