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Queen Mary University of London

Digital Consumer Search and Marketing

Queen Mary University of London via Coursera Specialization

Overview

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.

Syllabus

Course 1: Foundations of Digital Consumer Search and Marketing
- Offered by Queen Mary University of London. This course will develop your understanding of the fundamentals of digital marketing and how it ... Enroll for free.

Course 2: Reshaping Consumer Search
- Offered by Queen Mary University of London. In this course, you will focus on reshaping digital consumer search. In particular, you will ... Enroll for free.

Course 3: Reimagining Consumer Experience
- Offered by Queen Mary University of London. In this course, you will focus on the implementation and practice of a connected digital ... Enroll for free.

Course 4: Sensing Consumer Insights
- Offered by Queen Mary University of London. In this course, you will focus on measuring the effectiveness of a digital marketing strategy ... Enroll for free.

Courses

Taught by

Athanasia Lampraki, Evangelia Katsikea and Tana Licsandru

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