Do you want to learn about an industry that is dynamic, fun, evolving, supports 347 million jobs around the world and is forecasted to generate US$11 trillion over the next 10 years?
By taking this course, developed around one of the world’s premier destinations, Queensland in Australia, you will experience challenges, and solutions, reflective of the thriving global tourism and travel industry. With over a billion international tourist arrivals per annum worldwide over recent years, more people from around the world are setting out for new destinations. The purpose of their travel is changing too. It's a great time to experience an industry that touches our lives in many meaningful ways.
This course will provide you with substantive insights into the management challenges facing destinations and operators. It will show you the proper steps to follow for research-informed resolutions. The course comprises seven modules, with each module co-delivered by two or more expert academics. Developed in partnership with Tourism and Events Queensland, the statutory marketing authority for tourism in Queensland, several modules have been shot on-location across Queensland’s premier tourism destinations. The course features case studies of leading tourism and hospitality companies and interviews with prominent industry professionals. In addition, you'll hear from public sector officials representing government, peak industry bodies, destination management and marketing organisations, hotels and resorts, attractions, tour operators, transport and local communities.
Eleven leading academics share their expertise taking the learner through a visceral journey of self-discovery and exploration of various aspects of tourism planning, management of services and experiences, the changing role of technology in decision-making, and management of workforce and risk in tourism.
The course is particularly designed for:
Professionals working in the tourism (hospitality, events, sport and leisure) industries
Students learning about these industries for the first time
Individuals who have an avid interest in tourism
^ Course image credit: Tourism Events Queensland
Pierre Benckendorff , Sara Dolnicar , Sally Driml , Sheranne Fairley , Karen Hughes , Judith Mair , Brent Ritchie , Richard Robinson , Lisa Ruhanen , David Solnet and Gabby Walters