Effective writing is an important business skill, especially for networking, and most communication takes place using email.
In this course, you’ll learn important vocabulary and strategies for writing effective emails, starting with the subject line. You'll learn how to write messages for different audiences and understand when to be formal or direct. You’ll also learn how your choice of words can change the way people view your message. You'll practice writing emails to follow up with people in your network.
Week 1: Subject Lines & Openings
This week you’ll learn the parts of an effective subject line and know what common mistakes to avoid. You’ll also know how to using greetings like “Dear” and when to use titles or first names.
Week 2: Tone: When to be Formal or Direct
This week introduces the idea of tone. The words you use and the way you say it make your writing more or less formal and more or less direct. You need to make choices about these things depending on who you are writing to.
Week 3: Effective Beginnings and Endings
The first and last lines of an email are super important to success. We’ll point out how to write good openings and closings and provide useful vocabulary for these parts. We’ll also practice the language of making arrangements to meet.
Week 4: Writing Follow Up Emails
In the final week of the course, you’ll look specifically at the language of following up. This is an important step in making your network bigger. You’ll practice writing your own email and get feedback from your fellow classmates.
Daphne Mackey and Richard Moore