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California Institute of the Arts

Plan a Successful Freelancing Business

California Institute of the Arts via Coursera

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Overview

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The first course in the Building Your Freelancing Career specialization is focused on freelancers looking to define and solidify their philosophy, values and goals within their future business. Coursework will discuss the importance of understanding their competition and market position in a competitive business landscape, help them define what their unique value is, and how that relates to possible business approaches. CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.

Syllabus

  • Course & Specialization Overview
    • This Specialization helps you improve your professional skills as a freelancer, solopreneur, or new business owner. Each course focuses on a new set of skills that build upon previous courses' learnings to strengthen your understanding of the fundamentals of designing and running a freelancing business. Course 1 is all about planning - we will explore your interests, skills, and talents in the context of market conditions and customer needs to design a valuable service offering.
  • Getting Started with Freelancing
    • Let's dive into the fundamentals of freelancing as career option, meet some successful entrepreneurs who started freelancing businesses, and examine whether or not freelancing is a fit for your goals.
  • Designing Your Dream Business
    • Multi-talented people often want to "boil the ocean" or take on too much when they start freelancing. In this module, you'll consider different freelancing directions and decide which is the best fit for your goals. Let's create a motivating vision of your dream business!
  • Develop Your Service in Four Steps
    • Now that you have taken a personal assessment of your interests, and have a vision for your freelancing business, it is time to design the details that will make your service offerings attractive to customers.
  • What Goes Into a Solid Business Plan
    • Many businesses fail, partially because they fail to plan. In this module, you'll tackle the challenge of describing your business in a business plan and deepen your learning by critiquing your peers' business plans.

Taught by

Tatiana Mulry

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4.8 rating at Coursera based on 60 ratings

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