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  • Provider FutureLearn
  • Subject Strategic Management
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 3 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

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Overview

Tailor your offers to your customer’s needs

Marketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in the digital age?

In this online course, you will look at how marketers can gain a competitive advantage, by using the vast amount of customer data available, to segment, target and personalise products for their customers.

The course provides an in-depth grounding in market segmentation as a process, revealing how you can adapt it to improve the performance of all businesses.

This course is intended for learners wanting to know about how the digital era is affecting market segmentation strategies of organisations, their customers and stakeholders. You do not require any previous knowledge or experience of marketing to study this course but you could benefit from having some knowledge of business in general.

Find further information about OU registration, the assessment module and MBA in the entry requirements.

Taught by

Jane Hughes

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