Become a better PR specialist. Learn the common public relations mistakes to avoid.
Overview
Syllabus
Introduction
- Avoid common PR mistakes
- Getting the reporter's name wrong
- Using off-the-record during interviews
- Don’t capitalize on a crisis
- Sending out mass email pitch blasts
- Writing a long pitch
- Asking a reporter to proofread their story
- Following up just to follow up
- Attacking your competition
- Commenting with no comment
- Misunderstanding media relations
- Harnessing the power of timing
- Understanding what is newsworthy
- Hiring PR when you’re not ready
- Selecting the wrong publication for your pitch
- Pitching multiple reporters at the same time
- Using the wrong communication channel
- Using buzzwords to make your point
- Get started on the right foot
Taught by
Andrea Holland and Madecraft
