Ebooks: Distributing and Marketing

Introduction

• Welcome
• Using the exercise files

1. Understanding Ebooks

• What is an ebook and how do you read one?
• Getting ebook files onto devices for reading
• Ebook trends and what they mean to publishers

2. Measurement, Tracking, and Analysis Tools for Authors and Publishers

• Putting the Google Adwords Keyword tool to use when publishing
• How publishers use Google Alerts
• Evaluating your online presence
• Author rankings and book monitoring
• How publishers use Google Trends

3. Launching Ebooks: The Basics

• Introduction and categorizing your addressable audience
• Getting reviews
• Distributing ebooks for reviews
• Writing and distributing an ebook press release
• Networking with authors and publishers
• Using ebook marketing handouts

4. Ebook Launch Fundamentals: Predistribution Planning and Tasks

• Beginning with a quality file
• ISBN requirements for ebooks
• Securing copyright and why it's important
• Cataloging in print
• Is digital rights management (DRM) and copy protection right for you?
• Ebook cover formatting
• Ebook royalties
• The art of pricing ebooks
• Preparing your metadata in advance

5. Direct Distribution

• Introduction to direct distribution
• Using Kindle Direct Publishing (KDP) from Amazon
• Using the Barnes & Noble NOOK Press
• Using iTunes Connect for the iBookstore
• Using Kobo Writing Life

6. Aggregators/Third-Party Distribution Options

• Considerations when selecting an aggregator
• Evaluating commission-based aggregators and a detailed look at using Smashwords
• Evaluating fee-based aggregators and a detailed look at using BookBaby

7. Amazon Tools for Publishers

• Introduction to Amazon Services
• Using KDP Select
• Creating an Author Central profile
• Using Amazon Associates
• How ebook publishers can leverage CreateSpace
• Using Goodreads and Shelfari

8. Leverage Your Book Investment: What Else Can You Do with Your Ebook Files?

• Selling directly
• Tools for selling one or a few ebook titles at a time
• Giving your ebook away for free: Why and how