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LinkedIn Learning

Essential New Skills in Media & Communications

via LinkedIn Learning Path

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Overview

New skills can lead to new opportunities. According to a recent LinkedIn study, about 25% of LinkedIn members changed jobs from 2015 to 2021 within the same occupation. By 2025, LinkedIn expects a 40% change. Learn the most up-to-date media & communiications skills based on LinkedIn data.
  • Identify skills needed as a media and communications professional.
  • Explain how to create a communications strategy.
  • Discover best practices to improve your writing.

Syllabus

Courses under this program:
Course 1: Creating a Communications Strategy
-Learn how to develop a communications strategy that can help you to be a masterful communicator and break through the noise, connecting with your audience consistently and clearly.

Course 2: Media Relations Foundations
-Learn how to build key relationships with the media and get your company in front of the right audience.

Course 3: Tips for Better Business Writing
-Become a better business writer. Learn how to improve the quality and impact of your writing with these short, actionable tips.

Course 4: Marketing: Copywriting for Social Media
-Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

Course 5: Public Relations Foundations
-Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.

Courses

Taught by

Mory Fontanez, Jessica Chen, Natasha Terk, Michaela Alexis and Deirdre Breakenridge

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