Make your organization a thought leader in your industry. Learn how to identify your niche, develop a recognizable point of view, design your ideas for scale, and more.
Overview
Syllabus
Introduction
- Why does thought leadership matter?
- What is a thought-leading organization?
- Scaling the thought leadership maturity curve
- What's required to build a thought-leading organization?
- Understanding your audience(s)
- Identifying your niche and point of view
- Creating the future you are committed to
- Taking a stand
- Developing your talking points
- Finding common ground
- Creating a common language, taxonomy, and content library
- Aligning to trends
- Determining your brand voice
- Staying top of mind
- Building the right skills throughout the organization
- Creating supportive cultural norms
- Fostering peer networks to support your efforts
- Supporting your thought leaders
- Structuring your thought leadership support team
- Leverage your ecosystem to scale change
- Building change initiatives across an industry
- Designing your ideas for scale
- Developing visual frameworks
- Measuring your progress
- Leverage your thought leadership to create an unstoppable momentum
Taught by
Denise Brosseau
