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University of Glasgow

MBA Essentials

University of Glasgow via Coursera

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Overview

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Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their careers. Learners will delve into the vital components of the MBA experience, gaining essential knowledge, fostering the right attitude, and preparing for the challenges that lie ahead. Moving between concepts, applications, tools, and skills, you'll gain more insights into strategy and supply chain management, financial data, leadership and change, and finally innovation and marketing. If you're looking to find out more about an MBA—or even want to refresh your own knowledge—this course is a great starting point.

Syllabus

  • Week 1: Business Models, Global Business and Supply Chains, and Global Economy
    • An introduction and welcome to the course, followed by modules on the first topics of this course: Business Models, the Global Economy, and Global Business and Supply Chains.
  • The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation
    • In this module, you'll gain insights into Accounting and Analytics, the UN's Sustainable Development Goals and how they're connected to business, and Digital Innovation within organisations.
  • Leading Change and Projects
    • A key element in business administration is managing projects and change, and this module will focus on both of those elements.
  • Marketing and Stakeholders
    • In your final module, you'll learn more about digital marketing and business-to-business marketing and how they can work for you.

Taught by

Javier Yanez

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Reviews

4.5 rating at Coursera based on 23 ratings

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