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Management of New Products and Services

Indian Institute of Technology Kanpur via NPTEL

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This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas.

Taught by

Jayanta Chatterjee
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What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
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How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

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