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FutureLearn

Optimizing restaurant revenue management: Advanced Strategies for Food & Beverage (F&B) Success

via FutureLearn

Overview

Advance your knowledge of F&B revenue management and diversify your strategies

Explore the critical elements of restaurant revenue management (RRM) in the food and beverage (F&B) industry that set the stage for unmatched profitability and growth.

This comprehensive 4-week course is offered by FERRANDI Paris, the leading culinary and hospitality institution.

This course introduces you to the fundamentals of optimizing revenue through strategic menu engineering, effective floor plan design, and operational alignment.

Elevate your menu design strategic flair

Immerse yourself in the art of menu engineering, where you’ll learn to strategically highlight dishes that maximise profitability and customer loyalty.

This crucial course segment offers insights into designing menus that captivate customers while boosting your bottom line.

Discover how to balance culinary creativity with cost efficiency, ensuring each menu item contributes to your restaurant’s financial success.

Infuse your strategy with effective revenue management

Dive into the core of F&B Revenue Management, infusing your business model with proven strategies to enhance efficiency and profitability.

The curriculum focuses on aligning operations, optimizing floor plans, and implementing pricing strategies that respond dynamically to market demands.

Through expert guidance, gain the tools needed to navigate the complexities of revenue management, setting a solid foundation for growth.

Season your skills in revenue and performance mastery

By the end of the course, you’ll have perfected your expertise in blending performance monitoring with top-tier revenue strategies.

You’ll refine your restaurant’s operations and boost profitability. Equipped with insights from FERRANDI Paris, you’ll be prepared to implement impactful changes, peppering your path to success.

This course is designed for F&B managers, operational leaders, and students in the food and beverage sector.

It’s also suitable for anyone aiming to elevate their expertise in revenue management, operational efficiency, and customer satisfaction.

A wide range of activities will be offered along the way, and you’ll need spreadsheet software such as Excel or Free Office for some of them.

Syllabus

  • Restaurant revenue management features
    • Course welcome
    • Restaurant revenue management
    • Levers
    • Capacity and inventory
    • Reflect & Connect
  • Optimizing restaurant operations for profitability
    • Ready for Week 2
    • Metrics
    • Segmentation
    • Practice and customer perception
    • Reflect and connect
  • Profit potential with menu engineering & distribution
    • Welcome to Week 3
    • Menu engineering
    • Distribution and restaurant concepts
    • Selling and upselling
    • Reflect and connect
  • Restaurant revenue management in action
    • Welcome to Week 4!
    • Loyalty
    • Restaurant revenue strategy
    • Reflect and connect

Taught by

Cristina Polo

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