Art Licensing for Surface Pattern designers

Hello!  

I’m Mel Armstrong.  A surface pattern designer and illustrator.  

I’ve been lucky to have been licensing my patterns to a range of companies for a number of years and get asked a lot about how I go about approaching companies to license my designs.  

As a freelance surface pattern designer, licensing is the bread and butter of my income. It’s a great source of passive income. You can earn income from work you’ve already created, in multiple markets, globally.  But to get your work licensed you need to be proactive in your approach.  

In this class I’ll take you through some essential steps to getting your work licensed and to build your freelance business. 

I'll talk you through the following:

• Are you ready? - ensure you have everything you need to license your designs
• Getting Noticed - how to ensure you’re visible enough for Art Directors to find you
• Approaching Art Directors - learn how to find art directors and how to contact them
• Customising your portfolio - learn how to refine and customise a collection for the company you’re approaching for licensing
• Contracts & Licenses - learn the ins and outs of these important legal documents
• Keep clients & stay ahead of the game - learn how to retain those clients for future work and stay ahead of the game

NOTES:

This class is for Surface Pattern Designers who are ready to approach their favourite companies to license their work. 

I don't take you through how to create patterns or collections in this class, so if you'd like to learn how to do this, please have a look at some of my other classes for some tips.

Happy Pattern Making!

x Mel