Color Psychology: The Influence of Color on Emotions & Behavior in Architectural & Interior Design

Discover the hidden influence of hues in our daily life with our online course, 'Unraveling the Impact of Colour Psychology in Interior Design and Architecture'. Harness the power of colour to shape emotions and behaviour, an often overlooked yet crucial aspect of design.

This course offers an in-depth study divided into three key segments:

1. Uncovering the Mystery of Colour Impact: We delve into why colours have such a profound effect on our emotions and psyche.

2. Triad of Colour Perception: This part focuses on the trio of elements that alter our colour interpretation - Light, Culture, and Time.

3. The Colour Chronicles: We unravel four gripping narratives demonstrating the complex interplay between colour, human emotions, and behaviours, emphasising its tactical application in eliciting specific responses.

Our first tale takes you to Tirana, where Mayor Edi Rama rejuvenated public trust and a sense of belonging by splashing buildings with vibrant hues, a strategy also adopted in parts of the United States.

Next, we explore the sensory deprivation created by an all-white environment, illustrating how critical colour becomes when it's absent for extended periods.

Our third narrative is a fascinating story of the colour red—its uses, its roots, and its powerful influence.

Lastly, we delve into the pink phenomenon of the 70s, a period when this shade was believed to induce calmness, leading to an intriguing trend in prison design.

Take this journey with us to understand how you can integrate colour psychology into your design strategy for more meaningful and impactful spaces.

Who is this class for?

This course is ideal for anyone fascinated by the intersection of psychology and design, especially those working in or aspiring to work in fields related to interior design, architecture, or visual arts. If you're a professional seeking to infuse your projects with a deeper understanding of colour psychology, this course will provide practical insights and applicable case studies.

Equally, students of design or psychology, educators, and enthusiasts with no formal background but a curiosity about how colour shapes our world will find this content illuminating. The course also caters to marketers and brand strategists interested in the psychological impacts of colour in branding and product design.

Reading list: 

Joyful. The surprising power of ordinary things to create extraordinary happiness.

Beauty, by Stefan Sagmeister 

The secret lives of color, by Kasia St. Clair

To follow up on all the photos and videos that I have used in this class, you can find them under the following Pinterest board. 

**Captions available 

Who am I?

I’m a licensed architect with over a decade of experience in Vienna, Austria. I have a double degree in Architecture and "Building Science and Technology" and I am deeply passionate about design psychology and optimising interior design in order to create great emotional experiences for people. My goal is to design spaces that make people FEEL loved, happier, healthier, and more creative.

In my classes, you will find tips and strategies that will help you design a great home. You will learn how certain design decisions can influence your emotions and behaviour and what you can do to create a home that will make you feel happier and supported in your goals.

You can also check out my class How to Think Like an Architect.

Books and Media I recommend.   

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Links to other classes

A Hygge Home: Danish Interior Design Principles for Cosiness and Comfort.

Room Fragrances. How Scents Influence your Performance, Wellbeing & Interior Design Experience.

Home Interior Design for Better Habits. Self-development by Design.

Home Office Interior Design. Work from Home like a Boss.

Interior Design for Small Apartments. Space Saving Hacks for Studio and One Bedroom Apartments.

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