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Skillshare

Instagram for Business: Build an Engaged Community | Learn with Iconosquare

via Skillshare

Overview

Unlock the power of Instagram for your business in this new, in-depth class with Iconosquare and Instagram marketing strategist Tyler McCall!

Whether you’re an entrepreneur, a blogger, a maker, or a member of a marketing team, learn to leverage Instagram as an ideal storytelling platform for your brand. Join Tyler as he shares his fresh, authentic approach to building a vibrant community full of devoted customers and superfans who are truly engaged. You’ll learn how to:

  • Establish your audience and set the right objectives
  • Create visuals that “stop the scroll”
  • Craft an authentic voice
  • Use comments, hashtags and locations to build community
  • Measure success with Iconosquare

PLUS learn tips and tricks for using Instagram Stories — the most effective new way to convert followers to your website or newsletter.

Through downloadable worksheets and countless tips, tricks, and words of advice, you’ll walk away with a concrete strategy to create the right content, connect with your followers, and craft an authentic presence with tangible results.

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Iconosquare works with your Instagram and Facebook accounts to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Start your free trial today!

Syllabus

  • Introduction
  • Getting Started
  • Establish Your Audience
  • Determine Your Objective
  • Craft Your Story
  • Find Your Voice
  • Create Your Visuals
  • Put it into Action
  • Engage Your Community
  • Measure Success
  • Bonus: Instagram Stories
  • Final Thoughts
  • What's Next?

Taught by

Tyler McCall

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