Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives. After completing this foundational Google Display ads learning path, you'll be able to: Create and manage Google Display ad campaigns Apply best practices Optimize campaigns for maximum impact Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Learn How to Create and Optimize Google Display Ads Campaigns
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Get Started on Your New Display Campaign: Setting up a new Google Display ads campaign? Learn how to choose your campaign goal, Google Display campaign type, budget, and campaign-level settings.
- Choose Your Goal and Display Campaign Type
- Set Up Display Campaign Settings and Budget
- Try It Out: Create a Google Display Campaign
- Set Up Your Display Campaign Bidding Strategy: Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it's running.
- Set Up Your Display Campaign Bidding Strategy
- Try It Out: Set Up Your Bidding and Budget
- Set Up Display Ad Formats to Meet Your Goals: Learn how to set up Google Display ads, apply best practices, and optimize your ads.
- Set Up Display Ad Formats to Meet Your Goals
- Set Up Google Display Ads Audiences: Learn how to set up Google Display ads Audience solutions to reach or re-engage prospective customers. Discover how to apply best practices and optimize your campaign once it's running.
- Set Up Remarketing Audiences for Display
- Set Up Similar Audiences for Display
- Set Up Audiences to Influence Consideration
- Set Up Audiences to Drive Awareness
- Try It Out: Define a Display Audience
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
