Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure and improve. Take the Google Ads Measurement assessment and earn a certification to show your knowledge. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Expand your strategy: There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform.
- Get to know Google My Business
- Why They Love Google Marketing Platform
- Measure what matters: Understanding and measuring your customer actions will help set up your marketing campaigns for success. In this section, we ll help you identify which actions matter most to your business and how to measure them in Google Ads.
- Get Acquainted with Conversion Tracking
- Set up Conversion Tracking to Meet Your Goals
- Analyze and Optimize with Conversion Data
- Achieve your goals: How can you be sure your marketing dollars aren't going to waste? We'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.
- Turn Business Objectives into Marketing Goals
- Assign Value to What's Being Measured
- Focus on the Numbers that Drive Impact
- Evaluate Results and Take Action
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
