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Coventry University

Success and Failure in Entrepreneurship: Discover the Key to Business Success

Coventry University via FutureLearn

Overview

Evaluate the potential success and failure of your own business opportunity

When launching a startup, what does success look like – and how can you foresee failure?

On this entrepreneurship course, you’ll have the opportunity to find out the reasons why entrepreneurs fail and identify the key characteristics of successful entrepreneurs.

You’ll have the chance to learn how to consider business startup innovation and entrepreneurship in different contextual environments by analysing startup success in different entrepreneurial environments, such as the content of a developing country and transition economies.

You’ll also get the opportunity to evaluate the potential success and failure of your own business opportunity developed in the previous course.

How to learn from failure

If you’re looking at how to start a business, you’ll need to know the importance of failure.

You’ll take an in-depth look at entrepreneurial success and failure, explore business failure statistics and get to understand why startups fail and what failure looks like.

Discover the key to new business success

What’s the single biggest reason that startups succeed? The course will examine this question in detail.

You’ll look at what makes an entrepreneur succeed or fail, consider different business environments and economies, look at case studies and explore the business success and failure grid.

You’ll also ask the fundamental question: is the entrepreneur ultimately responsible for a startup’s success or failure?

This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.

It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

  • Uncovering Your Entrepreneurial Potential
  • Creativity and Innovation: Their Role in Becoming an Entrepreneur
  • Implementing Your Business Ideas: From Risk Identification to SWOT Analysis
  • Green Innovation and Business Ethics: The Future of Entrepreneurship

Syllabus

  • Evaluating the Business Opportunity
    • Entrepreneurial success and failure
    • Understanding business failure
    • Business failure statistics
    • Coming up next
  • Success and Failure in Different Entrepreneurial Environments
    • Business success
    • Differences between entrepreneurial environments
    • Summary and reflection

Taught by

Cherisse Hoyte

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