Tourism is one of the fastest growing industries in the world and there is heavy competition among destinations and service providers to increase their market share. In such situations, it is necessary for all the players of the tourism industry to have a more professional marketing approach. The basic objective of this course is to provide learners with an understanding of marketing in general and tourism marketing in particular. Course credits-8
Overview
Syllabus
WEEK
TOPICS
Week-1
Unit 1: Introduction to Tourism Marketing-Approaches, Relevance and Role
Unit 2: Market Segmentation
Week-2
Unit 3:Tourism Markets: International and Domestic
Unit 4: Marketing Research
Week-3
Unit 5: Competitive Analysis and Strategies
Unit 6: Forecasting for Tourism and its Products
Week-4
Unit 7: Role of Technology in Tourism Marketing
Unit 8: Role of Public Organisations
Week-5
Unit 9: Role of Local Bodies
Unit 10: Role of NGOs
Week-6
Unit 11: Socially Responsible
Unit 12: Social Marketing
Week-7
Unit 13: Product Designing
Unit 14: Pricing Strategies
Week-8
Unit 15: Promotion Strategies
Unit 16: Distribution Strategies
Week-9
Unit 17: The Fifth P: People, Process and Physical Evidence
Unit 18: Familiarization Tours
Week-10
Unit 19: Seasonal Marketing
Unit 20: Trade Fairs and Festivals
Week-11
Unit 21: Regions, Cities, Leisure Spots
Unit 22: Events, Activities, Individuals
Week-12
Unit 23: Shopping, Education and Culture
Unit 24: Marketing Local Foods
Week-13
Unit 25: Star Category Hotels
Unit 26: Alternative Accommodation
Week-14
Unit 27: Supplementary Accommodation
Unit 28: Linkages in the Trade
Week-15
Unit 29: Airlines Marketing
Unit 30: Tourist Transport Marketing
Week-16
Unit 31: Travel Agency Marketing
Unit 32: Tour Operators Marketing
Taught by
Dr. Tangjakhombi Akoijam
