In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
Why Take This Course? You will learn the business skills it takes to bring your idea from conception to market. These include:
- Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them
- Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger
- Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow
- Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer
- Calculating your direct and indirect costs for delivering your product
### Lesson 1: What We Now Know
- History of the Corporation
- Startups Are Not Smaller Versions of Large Companies
- Waterfall Development
- Customer vs. Product Development
- Entrepreneurial Education
### Lessons 1.5A and 1.5B: Business Models and Customer Development
- Value Proposition and the Minimum Viable Product
- Customer Archetype
- MVP Physical && Web/Mobile
- Common Mistakes With Value Proposition
### Lesson 3: Customer Segments
- Product Market Fit
- Rank and Day in the Life
- Multiple Customer Segments
- Market Types Introduction: Existing, Resegmented, New, Clone
- Consequences of Not Understanding a Market
### Lesson 4: Channels
- Distribution Channels Overview
- Web Distribution
- Physical Distribution
- Direct Channel Fit
- Indirect Channel Economics
- OEM Channel Economics
### Lesson 5: Customer Relationships
- Paid Demand Creation
- Earned Demand Creation
- Get Physical
- Viral Loop
- Web Customer Acquisition Costs
### Lesson 6: Revenue Models
- How Do You Make Money
- Revenue Streams and Price
- Direct and Ancillary Models
- Common Startup Mistakes
- Market Types and Pricing
- Single and Multiple Side Markets
- Revenue First Companies
- Market Size and Share
### Lesson 7: Partners
- Partner Definition
- Partner Resources
- Partner Types
- Greatest Strategic Alliance
- Joint Business Development
### Lesson 8: Resources, Activities and Costs
- Four Critical Resources
- Financial Resources
- Human Resources
- Qualified Employees and Culture
- Intellectual Property Overview
MOOCs stand for Massive Open Online Courses. These arefree online courses from universities around the world (eg. StanfordHarvardMIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you. They also have student discussion forums, homework/assignments, and online quizzes or exams.
The interesting thing about this class was that it wasn’t really a course in the conventional sense I had seen them on other platforms (and even Udacity), but rather more of a seminar in MOOC form. The course is in 8 parts, and gives an introduction to important things such as Customer Development & Segments, the Value Proposition, Revenue Channels, and many more. Each of these subjects is central to Steve’s Lean Launchpad curriculum, and though he goes through them rather quickly – each video ‘lecture’ is on average between 1 and 3 minutes – and in little detail, he gets across the main point of any successful startup: the business needs to be run with customers in mind first. The startup needs customers to make money, and without money the startup will fail.
Innovative delivery and course design. The content is excellent and a "must have" for any entrepreneur. This can save you hundreds of hours of wasted time and potentially save you thousands of dollars, and perhaps save your start up. Follow me at http://twitter.com/audaciousinnov8
A truly inspiring course: well paced, feels participative, perfectly designed learning for a MOOC platform. Made me flip my thinking, really forced me into action, to 'get out of the building ' and test and pivot the idea. Loved it.