This course on Customer Relationship Management aims to help learners understand the concept, benefits, main components, and process of CRM. It covers the roles and responsibilities of customer relationship managers and provides examples of CRM implementation. The course is designed for working professionals seeking to enhance their knowledge of CRM practices. The teaching method includes video lectures covering various aspects of CRM in a structured manner. Upon completion, learners will have gained insights into how CRM can improve sales, customer service, and client retention.
Overview
Syllabus
Introduction.
What is Customer Relationship Management? .
Benefits of CRM.
Main Components of CRM.
CRM Process.
What do Customer Relationship Managers do?.
Examples of CRM.
Summary.
Taught by
Great Learning
