Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter. In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels.
Overview
Syllabus
Introduction.
Marketing and The Hierarchy of Effects.
Types of Demand Creation.
Inbound and Outbound Vehicles.
So Why Content Marketing?.
Content Marketing in the Year Ahead.
Top Objectives of Content Marketing.
Landing Pages and Lead Walls.
The Content Marketing Process.
Roles in Content Marketing.
Building a Content Marketing Strategy.
Types of Content.
Content Marketing Examples.
Sources of Content.
Headlines Make a Difference.
Copywriting Techniques.
Content Distribution Tactics.
What Makes Content Effective?.
Top Content Marketing Metrics.
Top Challenges Facing Content Creators.
Save the Date: Upcoming Innovation Offerings.
Taught by
Stanford Online
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Reviews
4.7 rating, based on 10 Class Central reviews
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Adekoya SamuelIt was very informative. I'm definitely trying out the things I learned. The delivery was also very clear. -
Azad SinghA final, but important note: This report urges marketers to measure content performance as it exists within
a larger ecosystem, an important key to establishing the value of demand generation efforts. And as we
understand the value of the demand we create, it comes back full circle to the content we create, leading
to longer and more meaningful relationships with our audiences. -
Um curso onde você consegue ter o real parâmetro do mercado relacionado ao Marketing Digital, de uma forma bem completa e objetiva, tendo em vista que suas vertentes são em um lek bem acoplado e amplo.
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Afreen BanuThis program is soo good and helpful in gaining more knowledge about this certain topic and easy to understand and good to have it from well reputed university -
I see this course about "content" thinks is quite hard to understand, but at the same time it's easy to make content for marketing. It's very helpful course.
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The course was quite informative and helpful. I will definitely recommend it anytime and I will sure put to practice what I have learnt.
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This course about content marketing.I've known a lot about marketing and it's importance.I really enjoyed this course.
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This course about content marketing.I've known a lot about marketing and it's importance.I really enjoyed this course
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This is great. It goes straight to euip your knowledge on marketing mainly on content creation. I can recommend this.
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Beena Kit was very amazing and informative.learned a lot from the webinar. gonna used this tricks in my profession.
