NPTEL: Management of New Products and Services

 with  Jayanta Chatterjee

This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas.


Week 1 : New Product and New Service Management - Theoretical Foundations
Week 2 : From ideation to pre- launch of new products
Week 3 : Post Launch activities, NPD process based on organization
Week 4 : NPD- Global marketing and Architecture of Marketing Plan

0 Student
Cost Free Online Course
Pace Upcoming
Provider NPTEL
Language English
Calendar 4 weeks long

Disclosure: To support our site, Class Central may be compensated by some course providers.

+ Add to My Courses
FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

0 reviews for NPTEL's Management of New Products and Services

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free