subject

FutureLearn: Digital Marketing: Challenges and Insights

 with  Lisa Harris

This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole.

What will I learn and how might this benefit me?

We will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Throughout the course, we examine the implications of these developments for both marketers and consumers.

  • Week 1 will introduce you to the course, the tutors and how it all works. We will examine the evolving changes in how we behave online and what this means for the organisations we support and do business with.
  • Week 2 will discuss developments in the technologies we use and the relationship between “online” and “offline” - is this still a meaningful distinction?
  • Week 3 will examine the opportunities and challenges in obtaining value from the vast amounts of social data now generated, at a time when much uncertainty still exists about personal privacy and control of online assets.

What will the learning experience be like and what will be expected of me?

The course will take place online and will consist of a variety of videos, articles, discussions and activities based on your experience.

You should be willing to reflect upon the ideas we will discuss in the context of your own experiences, and to share your stories and reflections with others on the course.

You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired.

This course is intended for those with an interest in digital marketing, and does not require any previous experience of the subject.

However, the depth of thinking and analysis will be at an undergraduate level, thus making this an ideal taster course should you be:

  • considering whether to pursue a more formal study programme in this subject area
  • wondering if digital marketing is the career for you
  • currently working in a more “traditional” marketing role and wanting to find out more about what’s changing

Syllabus

  • Week 1 will introduce you to the course, the tutors and how it all works. We will examine the evolving changes in how we behave online and what this means for the organisations we support and do business with.
  • Week 2 will discuss developments in the technologies we use and the relationship between “online” and “offline” - is this still a meaningful distinction?
  • Week 3 will examine the opportunities and challenges in obtaining value from the vast amounts of social data now generated, at a time when much uncertainty still exists about personal privacy and control of online assets.
4 Student
reviews
Cost Free Online Course (Audit)
Pace Finished
Subject Marketing
Provider FutureLearn
Language English
Certificates Paid Certificate Available
Hours 3 hours a week
Calendar 3 weeks long

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FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

4 reviews for FutureLearn's Digital Marketing: Challenges and Insights

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2 years ago
Giulia Colombo completed this course.
I found the course very useful and complete. The method used was good and helped me to learn more topics with conversations and videos. The level of the course was medium: the articles were written in simply words and topics were basic. Very good!
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0 out of 1 people found the following review useful
3 years ago
Carlos Augusto Manchego Dulanto is taking this course right now, spending 5 hours a week on it and found the course difficulty to be medium.
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a year ago
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Minodora Condurache completed this course.
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2 years ago
Peter O'brien audited this course.
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