subject
Intro

Coursera: Digital Marketing Channels: Planning

 with  Rhiannon Clifton
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.

Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online video.

Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and the effective campaign measurement.

Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

2 Student
reviews
Cost Free Online Course (Audit)
Pace Upcoming
Subject Marketing
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 8-10 hours a week
Calendar 4 weeks long
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What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
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How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

2 reviews for Coursera's Digital Marketing Channels: Planning

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3 months ago
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Anonymous completed this course.
This was one of the best class among the digital marketing specialization courses. The course provided useful tools and a good insight into the different channels. The coursebook was also great.
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5 months ago
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Anonymous completed this course.
I am an Marketing MBA and wanted to get more in-depth information on Digital Marketing, so I took this course. I found it very helpful and a great conversation piece for when I interview.
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