Advanced Pay Per Click (PPC)
About Advanced Pay Per Click (PPC) Course
There is a great demand for marketers who can leverage search engines to the maximum, be able to cater to searches and advertisers simultaneously. Advanced Pay Per Click (PPC) course is designed to meet this demand by training you in online marketing discipline of PPC and Paid Search.
The course is conducted by Brad Geddes, who is an internationally recognized marketing consultant and trainer. He is the author of Advanced Google AdWords, and is the founder of CertifiedKnowledge.org. Brad has written columns for Search Engine Land, co-moderates the AdWords forum on Webmaster, spoken at more than 35 conferences, and has led more than 60 AdWords seminars.
In this course, Brad will explain how to create compelling campaigns to the targeted audience based on their expressed interests and demonstrated history. You will also get trained in the best practices, strategic objectives and techniques for success in digital marketing field.
Course Benefits:
The main highlights of this course are:
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25+ Hours of e-Learning Content
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Quizzes, Workbooks & Exercises
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Practice Tests
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Covers Conversion Tracking, Bidding & Reporting
Following are the learning benefits of this training:
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Learn to assess the market share by search engines
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Learn to structure PPC campaigns and pricing models
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Learn to write ads, develop landing pages and use ad groups
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Learn to assess PPC Market trends that works for other online marketers
Who should do Advanced Pay Per Click (PPC) course?
Aspirants who wish to excel in the PPC field can take up this course. Applicable careers include:
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Business owners
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Entrepreneurs
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Marketing Professionals
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Graduates
