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Intro

Coursera: Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Syllabus

Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

35 Student
reviews
Cost Free Online Course (Audit)
Pace Upcoming
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 3-5 hours a week
Calendar 4 weeks long
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FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

35 reviews for Coursera's Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

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14 out of 14 people found the following review useful
3 years ago
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Jade completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
Very informative but take note it is time consuming watching the videos. You can pass the weekly assignments/quizzes just referring to the book that is used and the lecture slide pdfs but you will miss out on the interactive feeling of the classroom and some good thoughts and ideas. If you are planning a startup, I would recommend this course as a good guide and inspiration.
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3 out of 3 people found the following review useful
3 years ago
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Kirill Soloviev completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
The content of this course might appear rather simple and basic, but the best part is that it is rather well-structured and really helps you get your thinking organized in a systematic way. A good (if somewhat surface-level), precursor to more advanced courses and reading, e.g. Business Models Generation. The course is Read More
The content of this course might appear rather simple and basic, but the best part is that it is rather well-structured and really helps you get your thinking organized in a systematic way. A good (if somewhat surface-level), precursor to more advanced courses and reading, e.g. Business Models Generation. The course is also unique in offering 2 versions for each chunk of content: one is your typical MOOC-style short video with a talking head against the slides, and the other is a recording of a live classroom session (with the same lecturer and an audience of rather young students) that is has more Q&A going on and generally helps you immerse yourself better (while spending more time). You can mix and match the sessions to your liking, e.g. use the classroom versions for initial learning and regular versions for reviewing and reinforcing your knowledge.
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2 out of 3 people found the following review useful
4 years ago
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Talha Razi partially completed this course, spending 8 hours a week on it and found the course difficulty to be medium.
Good Course..... It should be recommended to everyone of bachelors and masters students...... I learn many of things in this course....
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1 out of 1 people found the following review useful
3 years ago
Prathamesh Dastapure completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Quite a great way starting to understand the concept of entrepreneurship.The ideals are explained in brief along with examples and the study material is of great help.
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3 years ago
Rui Lopes partially completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Recomend it for anyone thinking about starting a business.

Very complete checklist type course with good examples and powerfull guidelines.

The lecturer is very well prepared and the homework takes some time.

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3 years ago
Mohamud Ahmed Ali is taking this course right now, spending 1 hours a week on it and found the course difficulty to be medium.
I am really interested to progress studying this course and finish understandably. Every person interests this course and I am of those who are interested Developing Innovative Ideas for New Companies
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3 years ago
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Sakshi Patkar completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
Helpful for people aspiring to become entrepreneurs. power point presentations proved to b effective . the discussions students engaged in during sir james class was worth it.
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a year ago
Mohamed Hegazy completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
Great course I have enjoyed it.

I liked the part of selecting an industry

it really focuses on the early beginning of an entrepreneur

excellent lecturer prof. J Green
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0 out of 1 people found the following review useful
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2 years ago
Kevin@croombs.net completed this course.
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2 years ago
José Eduardo Terán is taking this course right now.
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2 years ago
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3 years ago
Nitin Binhani completed this course, spending 12 hours a week on it and found the course difficulty to be hard.
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2 years ago
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David Chaínho completed this course.
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10 months ago
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2 years ago
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2 years ago
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3 years ago
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Aana completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
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2 years ago
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2 years ago
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a year ago
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2 years ago
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2 years ago
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9 months ago
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2 years ago
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3 years ago
Nadhr Alolabi completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
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2 years ago
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a year ago
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2 years ago
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