subject
Intro

Writing for the Web

 with  Frankie Madden

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.

Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

What will I learn?

Techniques for writing for your online readers, such as:

  • what to consider before you start writing
  • characteristics of good online content
  • how to write for your audience
  • how to maintain your content

More specifically you will learn:

  • how to structure a web page
  • considerations for search engines and accessibility requirements
  • making your content scannable
  • using keywords, headings, lists and links
  • matching your company’s tone of voice
  • creating a content strategy and style guide
  • and many other things!

At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.

This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments.

If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.

Where could this lead me?

If you're wondering what your future could look like in this area, here are some potential careers you could head towards.

  • Social media manager
  • Technical writer
  • Web copywriter
  • Web designer
  • Web developer
  • Web publisher
  • Webmaster
  • Advertising designer
  • Marketing designer
  • Public relations manager
  • Assistant web designer
  • Assistant web developer
  • Website coordinator
  • Webmaster assistant

Syllabus

MODULE 1: WHY WRITING FOR THE WEB IS DIFFERENT
   
MODULE 2: CHARACTERISTICS OF GOOD CONTENT
   
MODULE 3: WRITING EFFECTIVE CONTENT
   
MODULE 4: LOOKING AFTER YOUR CONTENT
26 Student
reviews
Cost Free Online Course
Provider Open2Study
Language English
Calendar 4 weeks long
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FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

26 reviews

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7 out of 7 people found the following review useful
3 years ago
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Jade completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
A great course that will even help intermediate to advanced designers even though I listed it as a beginner course. Teachers you a better way to plan your website, highlighting the main factors needed to get the best result. Worth a look.
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2 out of 2 people found the following review useful
2 years ago
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Anonymous completed this course.
I found the course to be well laid out, it flowed very well. I found the topics informative without being overly complicated. I wish she had gone more into gridding content across a site, but that is minor compared to how much I learned.
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1 out of 1 people found the following review useful
3 years ago
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Meg Bauer completed this course.
Unfortunately, this course only offered very basic, common sense information, no variety in the format of the lectures, limited visual aids and came across as amateur when compared to offerings from other platforms
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1 out of 1 people found the following review useful
7 months ago
Rahul Batra partially completed this course.
A very interactive course for the beginners as well as intermediates. All the rudimentary and nitty-gritty related to web content are very meticulously covered in the course.
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1 out of 1 people found the following review useful
2 years ago
Jahnavi Anumukonda completed this course, spending 3 hours a week on it and found the course difficulty to be very easy.
This course is quite useful for those looking forward towards writing web content as it extensively describes every step which makes it easier to learn.
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2 years ago
Valentina Konuhova completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
Quite interesting and motivating course. Especially weeks 2 and 3. It gives real sense to "go and write good web-content" for everybody taking this course. There are neither complicated rules no special methods but it is really a good start for web-writer
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a week ago
Avanthika Yerra partially completed this course.
really a good explanation and they show a very nice placement assistance. and you can even also see other site for more better option http://www.bytesonlinetraining.com/
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5 months ago
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Anonymous is taking this course right now.
fantastic course which was well laid out and the content presented clearly and satisfactorily.thanks to the facilitator for her mastery of content
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9 months ago
Johan Dondokambey completed this course, spending 1 hours a week on it and found the course difficulty to be easy.
It's a decent course that confirms all the things I learned by doing the actual writing for the web in my work. It also opened up some insights for me.
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1 out of 1 people found the following review useful
2 years ago
Angela G. Gentile completed this course.
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a year ago
Mark Henry Butler completed this course.
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4 weeks ago
Rebecca Dean audited this course.
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2 years ago
Candace Stewart completed this course.
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a year ago
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Алексей Аверченко completed this course.
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3 months ago
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Tom Heenan completed this course.
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2 years ago
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Saz Yaqzan completed this course.
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3 years ago
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7chris completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
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2 years ago
Samar Hammad completed this course.
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3 years ago
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Barbara Maria Piotrowska completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
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a year ago
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Kirill Soloviev completed this course.
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2 years ago
Oluwole Olusanya is taking this course right now.
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2 years ago
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2 years ago
Peter O'brien completed this course.
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a year ago
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Christina Del Rio completed this course.
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2 years ago
Lijuan He dropped this course.
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5 months ago
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Stephanie Fish completed this course.
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