Marketing Analytics Courses

Network Analysis for Marketing Analytics

Explore network analysis in marketing with real-world Python tutorials in this 4-week course by University of Colorado Boulder. Concludes with a major project.

• Coursera
• 10 hours 20 minutes
• On-Demand
• Free Online Course (Audit)

Supervised Text Classification for Marketing Analytics

10 ratings at Coursera

Learn supervised deep learning for text classification in marketing analytics with real-world Python tutorials in a 4-week course by University of Colorado Boulder.

• Coursera
• 12 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Emory University's 4-week course equips marketers with strategies to manage uncertainty in decision-making, using Monte Carlo simulations and probability distributions.

• Coursera
• 10 hours 51 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Analytics Capstone Project

28 ratings at Coursera

Emory University offers a 6-week capstone project focusing on applying marketing analytics skills, including data analysis, examining variable relationships, and predictive modeling.

• Coursera
• 11 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Facebook;  Meta

Marketing Analytics with Meta

165 ratings at Coursera

Learn to optimize ad strategies with Facebook's 5-week course on Meta Marketing Analytics Tools, covering ad creation, A/B testing, campaign analysis, and more.

• Coursera
• 13 hours 24 minutes
• On-Demand
• Free Online Course (Audit)

Facebook;  Meta

Marketing Analytics Foundation

1773 ratings at Coursera

Learn the basics of marketing analytics with Facebook's 4-week course. Gain skills in data analysis, campaign decision-making, Google Analytics, and privacy regulations.

• Coursera
• 11 hours 43 minutes
• On-Demand
• Free Online Course (Audit)

Google Analytics Certification

58 reviews

Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting too…

• Skillshop
• 4-5 hours
• On-Demand
• Free Online Course

Marketing analytics: Know your customers

411 ratings at Coursera

Learn to maximize customer value through marketing analytics in this 6-week course by Macquarie University. Gain insights into traditional and digital metrics, and predictive analytics.

• Coursera
• 20 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

NPTEL;  IIT Kharagpur

Marketing Analytics

Master marketing analytics with NPTEL's 29-hour program, covering R programming, consumer behavior, segmentation, pricing, advertising models, retail analytics, text mining, and social network analysis.

• YouTube
• 1 day 5 hours
• On-Demand
• Free Online Course

Assess for Success: Marketing Analytics and Measurement

1316 ratings at Coursera

In this 4-week Google course, learn to analyze marketing data using Google Analytics and Ads, set performance goals, optimize campaigns through A/B testing, and present insights to stakeholders.

• Coursera
• 1 day 2 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Insper

Introdução ao Marketing Analítico

777 ratings at Coursera

Insper's 5-week course introduces analytical marketing fundamentals, teaching how to use data for decision-making, market segmentation, and brand positioning.

• Coursera
• 23 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

Digital Marketing Analytics

Learn digital marketing analytics with O.P. Jindal Global University's 4-week course. Gain skills in Google Analytics, ad campaigns, SEO, and creating digital marketing plans. No prerequisites required.

• Coursera
• 16 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Unilever

Advanced Tools for Digital Marketing Analytics

The Advanced Tools for Digital Marketing Analytics course explores cutting-edge tools and technologies that are transforming the landscape of digital marketing analytics such as marketing automation and scaling strategies, predictive analytics and algori…

• Coursera
• 20 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Great Learning

Marketing Analytics

Explore marketing analytics with Great Learning, understanding its importance, challenges, and models. Gain insights into brand value and customer lifetime value in under an hour.

• YouTube
• 56 minutes
• On-Demand
• Free Online Course

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

This essential course is jam-packed with strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. You’ll learn exactly what to focus on so you can get more results while collecting less data.

• Semrush Academy
• 1 hour 52 minutes
• On-Demand
• Free Certificate