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Digital Transformation

University of Virginia and BCG via Coursera

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  • Provider Coursera
  • Subject Strategic Management
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-3 hours a week
  • Start Date

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Overview

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Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.

By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization

Taught by

Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong

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Review for Coursera's Digital Transformation
2.0 Based on 1 reviews

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Anonymous
2.0 3 months ago
Anonymous partially completed this course.
Way too basic content, unfortunately. Course is business administration 101 level and lacks depth. Irrelevant to people with any professional experience.
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