subject
Intro

Coursera: Marketing in a Digital World

 with  Aric Rindfleisch
Class Central Course Rank
#1 in Subjects > Business
#1 in Subjects > Business > Marketing

HIGHEST RATED MOOC

This course is a Top 50 MOOC of All Time based on thousands of reviews written by Class Central users. It's guaranteed to be good!

Check out the rest of the Top 50 here.

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume.

Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Digital Tools for Effectively Distributing Your Products
How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.

Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

162 Student
reviews
Cost Free Online Course (Audit)
Pace Upcoming
Subject Marketing
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 6-8 hours a week
Calendar 4 weeks long
Sign up for free? Learn how

Disclosure: To support our site, Class Central may be compensated by some course providers.

+ Add to My Courses
Aric Rindfleisch
Class Central presents
An interview with
Aric Rindfleisch
Prof. Rindfleisch discusses new trends in digital marketing, particularly the revolutionary role of 3D printing. Read
FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

Reviews for Coursera's Marketing in a Digital World
4.7 Based on 162 reviews

  • 5 stars 73%
  • 4 stars 23%
  • 3 stars 2%
  • 2 stars 2%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
4.0 3 years ago
Anonymous completed this course.
The perfect course does not exist, but this course most certainly exceeded my expectations. Here is a short list of what I liked and what I disliked:

Positive

+ Content, the most important thing, is very good; relevant, interesting, varied and applicable.

+ Professor is great at explaining, is very active and helpful on the fora.

+ The course encourages doing rather than sit-and-listen only. This allows you to really understand, rather than just "know" how things work.

+ A very helpful community, which is really useful whenever you have some extra questions about the content, run into technical diffuculties or just want to meet people with a similar interest in Digital Marketing.

+ Counts for credits if you want to go study Marketing at the University of Illinois at Urbana–Champaign, which might be useful for some students.

Negative

- Some tasks require overcoming some small technolo
Read more
The perfect course does not exist, but this course most certainly exceeded my expectations. Here is a short list of what I liked and what I disliked:

Positive

+ Content, the most important thing, is very good; relevant, interesting, varied and applicable.

+ Professor is great at explaining, is very active and helpful on the fora.

+ The course encourages doing rather than sit-and-listen only. This allows you to really understand, rather than just "know" how things work.

+ A very helpful community, which is really useful whenever you have some extra questions about the content, run into technical diffuculties or just want to meet people with a similar interest in Digital Marketing.

+ Counts for credits if you want to go study Marketing at the University of Illinois at Urbana–Champaign, which might be useful for some students.

Negative

- Some tasks require overcoming some small technological annoyances (E.g. I had trouble creating a Starbucks user account, and the RedLaser app does not do what it's supposed to do in Spain).

- Grading is mainly done by other students, which can feel unfair, and the grading system does not allow you to give detailed scores (e.g. there is no middle option between "insufficient" and "good", which prevents users from grading average assignments correctly.

- Most "View from the Quad" videos felt a bit like a waste of time, as interviewing 7-8 campus students does not give you a real insight of what the market looks like today.

The negative points are fewer, and also less important to me (content is the most important to me, closely followed by how well that content is explained /taught). Therefore I feel like 4/5 is a fair score.

I can wholeheartedly suggest this course, especially to people who are beginners at marketing (like myself) or experienced marketers wanting to get up to date with how marketing works in this new digital age.

34 people found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
by Lydia Grachyova is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.
I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
16 people found
this review helpful
Was this review helpful to you? Yes
4.0 2 years ago
Anonymous completed this course.
I am a marketing professional with a Bachelor's degree circa 1998.

My roles in marketing have been more trade focused.

This class challenged the way I think about the scope and impact of Digital Technologies, and how they apply to marketing. The lectures and assignments were interesting, however a bit dated in some cases. My biggest disappointment came with the low level of quality of work of my peers in the class. I would say 2 out of 3 do the minimum amount of work to complete the assignments. I even had someone complain that my responses were too long on an assignment that I heavily researched and considered. I had to remind myself this is a MOOC and democratic education is great but comes with setbacks.
11 people found
this review helpful
Was this review helpful to you? Yes
4.0 3 years ago
by Vinisha Bhambhani completed this course, spending 7 hours a week on it and found the course difficulty to be medium.
Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)

The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.

This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
6 people found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
by Sudhanshu Kumar completed this course.
I will rate this course (Marketing in Digital World' by Illinois) 10 out of 10. Seriously. I will rate this course much better than 'Introduction to Marketing' by Wharton. I will give Wharton's course (Introduction to Marketing) 8 out of 10.

I have learnt many new things. I am planning to use customer co-creation in my company (The Address Makers, Bangalore).

Coursera is a great initiative. It will dramatically change the landscape of professional education in next three years. Big boys (Harvard etc) are going to face serious challenge.

I wish all the best to Coursera.

regards,

Sudhanshu

M +91 9686577282
6 people found
this review helpful
Was this review helpful to you? Yes
2.0 a year ago
by Nicolas Che completed this course.
Overall, I was disappointed both by the course process and quality.

FYI, I finished the course, final grade 87%

- "View of the Quad" Great idea to have interviews of students but... their answers are very mundane, no interesting insights here.

- Assignments & Peer review: Most questions are based on personal opinion ("what do you feel about...", "Do you like...") are hardly subject to pertinent gradation.

When questions get more objective, putting course theory in perspective, there is no indication of correct responses prior to review. One example of a case asking for a classification (4 classes, A/B/C/D). I answered "A", explained why. Half of the peers I reviewed classified the case as "B", the other half as "C", both with explanations.

In this situation, post assignment indications would be useful to make sure we review (and get reviewed) correctly.

Anyway, soon after i discovered that assignments rema
Read more
Overall, I was disappointed both by the course process and quality.

FYI, I finished the course, final grade 87%

- "View of the Quad" Great idea to have interviews of students but... their answers are very mundane, no interesting insights here.

- Assignments & Peer review: Most questions are based on personal opinion ("what do you feel about...", "Do you like...") are hardly subject to pertinent gradation.

When questions get more objective, putting course theory in perspective, there is no indication of correct responses prior to review. One example of a case asking for a classification (4 classes, A/B/C/D). I answered "A", explained why. Half of the peers I reviewed classified the case as "B", the other half as "C", both with explanations.

In this situation, post assignment indications would be useful to make sure we review (and get reviewed) correctly.

Anyway, soon after i discovered that assignments remain editable at any time (meaning after having read and reviewed some peers) which is a complete non sense !

Although this is an introduction to E-Marketing, I was surprised that cases are often observed under customers/users perspective, not marketers.

It is particularly visible in the last case study, "Redlaser" that feels like we are taking an user survey rather than making marketing analysis.

Quality of course:

Although interesting, the Course is not dense.

It is also not challenging and does not ask for a lot of efforts and implication.

Time is all you need to pass.

This degrades the overall certificate value.

Was this review helpful to you? Yes
4.0 2 years ago
by Vanes Naldi completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his.

It's a near-perfect introduction to the four P's of marketing (product, price, placement and promotion), offering great insight into those notions with very effective examples that will stand the test of time.

The only flaw is something that doesn't depend upon the University of Illinois or this course in particular: Coursera's peer reviewing system is terrible. Why should a significant part of my final score depend from the assessment of people of who often

1) can't really understand English that well. I had to resubmit an assignment that got full marks because on the first instance, someone wrote the equivalent of "TL,DR" and gave me a low score

2) aren't serious about the process as you might be. Try to think outside the box and offer examp
Read more
You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his.

It's a near-perfect introduction to the four P's of marketing (product, price, placement and promotion), offering great insight into those notions with very effective examples that will stand the test of time.

The only flaw is something that doesn't depend upon the University of Illinois or this course in particular: Coursera's peer reviewing system is terrible. Why should a significant part of my final score depend from the assessment of people of who often

1) can't really understand English that well. I had to resubmit an assignment that got full marks because on the first instance, someone wrote the equivalent of "TL,DR" and gave me a low score

2) aren't serious about the process as you might be. Try to think outside the box and offer examples, and some will be too challenged by the task and give you a low score.

I'd much rather have option assignments peer-reviewed, and anything that counts for the final score reviewed at least by Coursera staff that knows what we're talking about.

Apart from that, an excellent course. You'd think you'd get a little more bang for your buck for 70 bucks, but I'm not excessively complaining.
1 person found
this review helpful
Was this review helpful to you? Yes
5.0 2 years ago
by Rachel W completed this course.
This was a great intro into how digital is changing marketing and I would recommend it to anyone interested in marketing or business in general.

It is self-paced, which makes it very easy to fit into your schedule.

When I first began the course, without any marketing background, I found it difficult to really grasp the concepts thoroughly. I then took Marketing 101 on Coursera offered by the University of Pennsylvania and came back to finish this course. With a more general understanding of marketing under my belt, I was able to better appreciate how digital is changing the game.

The activities are not difficult or time consuming, but are good exercises to make you take a little time to consider real-world examples of what you learn about in the lessons.

As with most things in life, you get what you give. You can quickly watch the videos and take the quizzes and just as quickly forget everything. But if you take some time to think
Read more
This was a great intro into how digital is changing marketing and I would recommend it to anyone interested in marketing or business in general.

It is self-paced, which makes it very easy to fit into your schedule.

When I first began the course, without any marketing background, I found it difficult to really grasp the concepts thoroughly. I then took Marketing 101 on Coursera offered by the University of Pennsylvania and came back to finish this course. With a more general understanding of marketing under my belt, I was able to better appreciate how digital is changing the game.

The activities are not difficult or time consuming, but are good exercises to make you take a little time to consider real-world examples of what you learn about in the lessons.

As with most things in life, you get what you give. You can quickly watch the videos and take the quizzes and just as quickly forget everything. But if you take some time to think about the ideas and read the suggested readings, this course will make you much more aware of how digital is changing the game. If nothing else, you'll be a better informed consumer in the face of digital marketing.
1 person found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
by Anon completed this course.
This is a great course for anyone interested in understanding how Marketing is adapting in the increasingly Digital World that we live in today. It combines the latest research both within the Marketing and Technology fields together with fundamentals and theory of Marketing as we knew it, introducing new digital concepts.

The professor and his contributory team, were extremely engaged throughout the course with the students and his experience and great teaching qualities have successfully brought this course to life through a variety of mediums: video lectures, quizzes, assessments, views from members of the digital generation, case studies and practical exercises from real cases, access to great resources like Harvard Business Review, MIT and excerpts from other eminent professors discussing how their latest research impacts Marketing.

Thoroughly enjoyed the course! Highly recommended.
1 person found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
by Alyssa Cuarto completed this course, spending 3 hours a week on it and found the course difficulty to be medium.
The course had really interesting and thought-provoking concepts. It was also well-structured, taking advantage of different learning tools like case studies, interviews, and hands-on activities, aside from the usual video lectures and quizzes. The community is very active, and Prof. Aric and the mentors are very much involved in discussions as well. There are some hiccups regarding the processes for the assigned projects, but on the whole I can say with confidence that this is one of the best courses on Coursera ever.
3 people found
this review helpful
Was this review helpful to you? Yes
5.0 2 years ago
by Iván Jákó completed this course.
I have just completed this course as the very first step in the Digital Marketing specialization. The quality of the lectures is high, the topics are practice / real life oriented. I really love how the students are integrated into the course and that during the assignments they can (have to) try how theories work in real life.

I would say that the course really demands efforts and time from those who take it serious, but this is exactly what the whole thing is about. I look forward to the other courses in the specialization.

Ivan Jako, Hungary
2 people found
this review helpful
Was this review helpful to you? Yes
5.0 2 years ago
by Slobodanka Bobby Graham completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
I thought this course was great: excellent content and well presented. Aric paces it well and I appreciate his presentation method: great videos; short readings; and challenging quiz questions.

I thought I knew something about digital marketing, but I've certainly learnt a great deal more. I think the examples are contemporary and helpful to me and to my clients. I look forward to continuing with this specialisation.
3 people found
this review helpful
Was this review helpful to you? Yes
4.0 3 years ago
Anonymous completed this course.
This course is a very nicely put together. Lots of real world examples of digital marketing. I would also like the team to put together a summary page of the course, as the basics go a long way in this specialization, and ahead.
5 people found
this review helpful
Was this review helpful to you? Yes
4.0 3 years ago
by Eli Adler completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
Great overview of how new digitals tool are changing how we need to approach marketing now and in the future. (Not necessarily an introduction to digital marketing)
4 people found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
Anonymous completed this course.
It was really good, it exceeded my expectations. I really enjoyed how the course was structured, as well as the interviews on campus, they were very interesting. The examples from real world companies were accurate. I recommend it!
2 people found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
by Emmanuel Quintin completed this course.
I have just completed the course. A great course with exciting insights about cutting-edge technologies and thrilling case-studies.

I have been spending about 6-8 hours to watch videos and working thoroughly on case-studies.
1 person found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
by Juan Carlos Valiente completed this course.
This course was better than I expected! I have truly learned a new set of skills and can't wait to start using them. I highly recommend this course to anyone in any Marketing Position. You will definitively learn!
1 person found
this review helpful
Was this review helpful to you? Yes
4.0 3 years ago
by Fabrice Benoit completed this course.
I really enjoyed learning this way. Prof Aric is really great and clear. Examples and exercises are interesting, even if on my speciality (the music business) I had to disagree on one point, but I can be wrong!

Thanks
0 person found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
Anonymous completed this course.
This is the first MOOC I have participated in for credit. I found the information informative and useful. I invested 5-7 hours on each module. I would recommend this course to a colleague.
0 person found
this review helpful
Was this review helpful to you? Yes
5.0 3 years ago
Anonymous completed this course.
An excellent, engaging, varied and interesting course. A great way to update my marketing degree and get some insight into the digital world of marketing and the constantly changing market.
1 person found
this review helpful
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free