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The Mobile Consumer

This 4-module MOOC provides an introduction to ‘Social-Local-Mobile" marketing concepts. SoLoMo has become a top priority for major brands around the world, due to mass consumer adoption of smartphone and tablet technologies. Topics of this course will include: defining the mobile consumer; key trends in shopper behavior; and new metrics that measure the impact of SoLoMo on the fashion industry
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Cost Free Online Course
Pace Finished
Subject Marketing
Institution Marist College
Provider Independent
Language English
Calendar 4 weeks long
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FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

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