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Intro

Coursera: Gamification

 with  Kevin Werbach
Class Central Course Rank
#2 in Subjects > Art & Design > Design & Creativity

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Syllabus

Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.

Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.

Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.

Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.

Applications
This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.

Gamification in Perspective
There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.

56 Student
reviews
Cost Free Online Course (Audit)
Pace Upcoming
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 4-8 hours a week
Calendar 6 weeks long
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56 reviews for Coursera's Gamification

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2 out of 2 people found the following review useful
3 years ago
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Life is Study completed this course.
Gamification provides an overview of using game elements in non-game contexts. The primary purpose of gamification is to give people extra encouragement to do something that they may not be adequately motivated to do on their own. For instance, a business that wants to improve the overall health of its employees to red Read More
Gamification provides an overview of using game elements in non-game contexts. The primary purpose of gamification is to give people extra encouragement to do something that they may not be adequately motivated to do on their own. For instance, a business that wants to improve the overall health of its employees to reduce health care costs might introduce a gamified system to encourage workers to exercise. Similarly, a company with a web application might introduce game elements like points and badges and community interaction to encourage activity on the app.

The course does a good job summarizing the basics of gamification, such as how gamification can be useful, how gamification differs from games, elements of gamified systems, motivation and psychology of players and limits to gamification. It also lays out a basic design framework for creating gamified systems, covers basic design choices, risks and possible legal concerns.

Gamification is an easy, fun course, that benefits from quality instruction and an interesting topic. You’ll come away from this course with a solid understanding of what gamification is, how it can be employed and how to think about designing gamified systems. Afterward, you’ll probably start recognizing gamification all around you.
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4 out of 4 people found the following review useful
3 years ago
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School is Broken completed this course.
Kevin Werbach really integrates his content into his lectures, which are interesting and full of real-world examples. He even “gamifies” his lectures a bit by telling students to look for a hidden code in the background of his lectures. Lectures are both easy AND fun to watch. Overall, I would recommend this course to Read More
Kevin Werbach really integrates his content into his lectures, which are interesting and full of real-world examples. He even “gamifies” his lectures a bit by telling students to look for a hidden code in the background of his lectures. Lectures are both easy AND fun to watch.

Overall, I would recommend this course to anyone, since gamification can be applied to almost any thing/field/area. This is a course where I feel that the lectures are MUCH MORE beneficial than the assignments. In fact, I probably would’ve rated the course higher if there were no written assignments.

I would actually highly recommend Werbach’s Gamification to students who don’t really want to devote themselves to a full MOOC; Just sign up and watch all of the lecture videos without dedicating yourself to the assignments. I think a student can learn just as much by watching the lectures and applying the knowledge to his own life/business.
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2 out of 2 people found the following review useful
4 years ago
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grace_4r completed this course.
Absolutely delightful experience. Interesting, engaging, and fun couse. Great videos and examples such as piano stairs http://www.thefuntheory.com/piano-staircase (watch other finalist's work on this site, it's quite amazing). Short sci-fi film "Sight" in the end about the world where google glass is everythi Read More
Absolutely delightful experience. Interesting, engaging, and fun couse. Great videos and examples such as piano stairs http://www.thefuntheory.com/piano-staircase (watch other finalist's work on this site, it's quite amazing). Short sci-fi film "Sight" in the end about the world where google glass is everything and everywhere is fascinating and disturbing. http://www.youtube.com/watch?v=lK_cdkpazjI

The quality of the course materials is superb: Professor Werbach's lectures are entertaining, engaging, and informative. Homework consisted of quizzes and peer-graded assignments. Some students criticised the quality of the peer reviews, but I found these assignments very important for one who wants to dig deeper into the subject.

I highly recommend this course for anyone, either for business/marketing purposes or just for fun.
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1 out of 1 people found the following review useful
2 years ago
Nan Halberg is taking this course right now, spending 4 hours a week on it and found the course difficulty to be medium.
Professor Werbach presents a series of lectures that go into real depth about gamification, what it is, the psychology and research behind it, and implications for developers and people interested in the topic. I'm not an online gamer so am not very familiar with basics such as points, badges, leaderboards, and levell Read More
Professor Werbach presents a series of lectures that go into real depth about gamification, what it is, the psychology and research behind it, and implications for developers and people interested in the topic. I'm not an online gamer so am not very familiar with basics such as points, badges, leaderboards, and levelling up. Examples of games and gamification are plentiful in the course so it's easy to follow the material. (I became interested in gamification after reading 'Reality is Broken' by Jane McGonigal.)

Professor Werbach is enthusiastic, scholarly but engaging, and has put together a very professional MOOC. He could teach other professors a lot about online learning.
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2 years ago
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Anonymous completed this course.
Werbach's lectures are great. I really enjoyed watching them and taking useful notes. Most of the time he is talking about obvious things, but for some reasons people miss those things while working on gamified systems in real life. Course materials are of a high quality and a lot of students are willing to buy profess Read More
Werbach's lectures are great. I really enjoyed watching them and taking useful notes. Most of the time he is talking about obvious things, but for some reasons people miss those things while working on gamified systems in real life. Course materials are of a high quality and a lot of students are willing to buy professor's book and continue getting more knowledge in that field. Also it could be a very good experience to begin your online education with that course.

Assignments are interesting too. There are three of them. It is really engaging to think about questions that are presented during the course. Reading assignments of other students is engaging as well.

But there is one thing that ruined all positive experience for me - students who absolutely don't understand how the website, assessments and discussion forum work. People are making a huge number of threads on discussion forum and no one answers them because there already are several absolutely similar thread. It causes the situation when good thread are move several pages down. As a result people just do not read discussion forum, do not participate in discussions. The only thread that is useful - the pinned one where professor answers the questions (he doesn't answer in other threads). At the same time student really don't care about assessments. Some one can take away half your points and leave no explanations (while it is required), while all other reviewers gave you maximum points. No one tries to explain people how to review the works and what grading rubrics mean. Good students who pay money really suffers because of students who absolutely do not care and don't understand how their behaviour influence others.
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3 out of 3 people found the following review useful
3 years ago
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Anonymous completed this course.
Kevin is simply awesome. Took his MOOC on january. Something bloomed inside me and now I'm studying a gamification master. Love it =)
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3 years ago
Ryan Bowen completed this course, spending 6 hours a week on it and found the course difficulty to be easy.
If you are someone who is just looking to learn more about the concepts of gamification and how it is applied, this course is an excellent introduction. It has been a while since I took the course, but gamification as an idea has stuck with me. The information is presented in a an engaging way by Professor Werbach and Read More
If you are someone who is just looking to learn more about the concepts of gamification and how it is applied, this course is an excellent introduction. It has been a while since I took the course, but gamification as an idea has stuck with me. The information is presented in a an engaging way by Professor Werbach and the workload is not that difficult, but engaging enough.

If you are looking for something that is going to teach you how to practically apply the principles of gamification, this probably isn't what you are looking for.
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3 years ago
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Caryn Swark completed this course.
The Gamification course was really a great place to come into Coursera. Werbach is an engaging speaker and is very comfortable with speaking to the camera. His lectures are informative and interesting, and often entertaining as well. I felt like I learned a lot taking this course, and I'd already done a lot of backgrou Read More
The Gamification course was really a great place to come into Coursera. Werbach is an engaging speaker and is very comfortable with speaking to the camera. His lectures are informative and interesting, and often entertaining as well. I felt like I learned a lot taking this course, and I'd already done a lot of background research on gamification and games based learning. It wasn't an education course, but it gave me some fantastic ideas.
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5 years ago
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Anonymous completed this course.
Outstanding. Top ranking class. Well prepared, well presented, engaging delivery. The professor is so good he took me from not knowing what the word meant and floundering in the first quiz, to excelling in the projects and applying course principles to real life. I recommend this course to anyone interested in hands on practical information about what motivates people.
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5 years ago
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Anonymous completed this course.
Very engaging class. The professor really cared about the subject matter. The requirements were a combination of weekly quizzes, three written assignments, and a final -- pretty similar to what a classroom based course would have. I wish the final project counted more because it was a practical application of everything in the course.
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3 weeks ago
Marta Serena completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
Very instructive. A course absolutely necessary for any activity with groups work or to improve customer relationship. Ease to learn .Muy instructivo. Un curso absolutamente necesario para cualquier actividad con grupos de trabajo o mejorar las relaciones con los clientes. Facil de aprender
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9 months ago
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Anonymous completed this course.
I've already finish the course back in 2014 I believe, and I'm taking the course once again, just because it's great and I'll review the lectures to keep the concepts and techniques fresh!! GREAT MOOC, I really liked it, it's full with great info and Prof. Werbach made the experience great.
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3 years ago
Maboroshi completed this course, spending 3 hours a week on it and found the course difficulty to be medium.
Reaaaaally cool course! Detailed explanation to gamification design from concept to application in business and many other sectors. Exercises are not easy, and course project is also challenging. That's the Wharton-style course!
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5 years ago
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Anonymous completed this course.
Kevin's enthusiasm and large use of visualization are definitely the keys to make students like me to join and stay in the class, easy to follow while learning important business techniques.
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5 years ago
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Anonymous completed this course.
My first experience with online education. Couldn't think of a better first impression. This was challenging and pleasurable. I'm really proud of having being a student in this class.
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2 years ago
Oliver Tacke completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
I really liked this course. The grading rubric for the assignments might be improved, but the course was insightful and fun.
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1 out of 3 people found the following review useful
3 years ago
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Laurie partially completed this course.
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4 years ago
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Anonymous completed this course.
Loved this class! Highly recommend and would love it if a level 2 course were offered.
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5 years ago
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Anonymous completed this course.
Very interesting course. I learned a lot of new things. Highly recommended!
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2 years ago
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Agnieszka completed this course and found the course difficulty to be easy.
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Met Bay completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
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